Crackland

The present project has as its central context the community formed around Crackland, a quadrilateral located in the district of Luz, downtown São Paulo. Its name is an allusion to “land of crack”, due to the traffic and exacerbated consumption of the drug in the place. The region daily welcomes between 1,000 and 1,400 people in situations of chemical dependency day and night. The surrounding area houses pensions and tenements that host families living in poverty. It is probably one of the most complex areas that exist in downtown São Paulo. When talking about Crackland, this context is treated in a very superficial way, emphasizing the violence of the police or the profit of drug trafficking. That is what Crackland is, but it is also much more. The objective of this project is to build a narrative about this territory starting from the look and the stories of those who are totally inserted in the place.